Avi  Rosenthal

Avi Rosenthal

Chairman of the Board

Z-Wave Alliance

Bio:

Avi Rosenthal possesses over 25 years of experience in the connected device industry. He serves as the Chairman of the Z-Wave Alliance and chairs the Trade Policy working group for the Consumer Technology Association. He currently holds the position of Managing Partner at BlueConnect Partners (formerly bluesalve), a comprehensive consulting firm serving the Consumer Products and Connected Device sectors. Mr. Rosenthal has occupied several leadership roles within the IoT industry, including positions at Nortek, Legrand, Evolve, and Superna. 

An expert in supply chain and international trade, Mr. Rosenthal has an extensive comprehension of manufacturing processes. Leveraging his robust connections with manufacturers, dealers, and retailers, he provides valuable insights and resources critical for the development, marketing, and manufacturing of products and services within the IoT industry. As a patented inventor, he has created over one hundred connected products. His contributions have been recognized with the prestigious CTA Mark of Excellence Leadership Award.